The brand-DNA engine for fashion teams

Your brand DNA, in every AI-generated look

PromptiQ learns your brand from the catalog you already own, then scores every AI-generated image against it on a calibrated Brand Fidelity Score. On-brand becomes a number, not an opinion — and a self-improving loop keeps every look locked to your house style.

app.promptiq.cloud/catalogs/ss25-resort
PromptiQ catalog optimization dashboard

Built with early fashion design partners — grounded in real embedding science, not prompt guesswork.

Brand Fidelity

a calibrated score on every image — product + brand centroid

512-dim

jina-clip-v2 visual embeddings behind the metric

Self-improving

each approved look banks into your Brand Memory

Brand Studio

train your own brand model, quality-gated before it ships

How it works

From catalog to on-brand output in three steps

Not another prompt box. PromptiQ learns your brand from the imagery you already own, then makes that DNA reusable.

01

Upload your catalog → Brand DNA

Drop in the product photography you already have — a single drop or your whole archive. PromptiQ reads every image with a fashion-trained vision model and distills a structured Brand DNA profile: visual style, palette, voice, signature elements, photography style, and an avoid-list that steers every generation.

SS25 Resort Collection24 assets ingested
Cream cowl-neck silk slip dress with a lilac sash
Ivory wrap top and natural linen trousers, seated
Open-back sand-toned silk gown with a lilac tie
Knitted tank and skirt co-ord in warm ecru
Model in ivory tailoring walking through a coastal archway
Macro of draped ivory silk with a lilac organza ribbon
Drop product photography — a season, a line, or the whole archive
02

Optimize with the self-improving loop

Each image becomes a draft prompt, gets regenerated, and is scored on the calibrated Brand Fidelity Score — measured against both the target product and your catalog-wide brand centroid. A creative-director critique feeds a textual-gradient refinement, loop after loop, converging on target fidelity in fewer iterations and lower cost per approved image.

Self-improving loopIteration 7 / 10
Draft promptGenerate imageFidelity scoreCritique + refine
Iter 1
61%
Iter 4
78%
Iter 7
89%
Brand Fidelity 89 · on-brand band ✓
03

Generate on-brand — and bank it

Every approved, high-scoring result is banked into your Brand Memory as an exemplar, so future generations retrieve your own proven prompts and vocabulary. Generate fresh looks at fast, balanced, or quality presets — and the product gets more on-brand the more you use it.

resortminimal

Fluid ivory linen midi dress, relaxed drape, natural side light, editorial resort styling…

used 12×
Knitted tank and skirt co-ord in warm ecruon-brand
FastBalancedQuality
Export PNG · JPEG
The Brand Fidelity Score

On-brand is a number, not an opinion

Every image is embedded with jina-clip-v2 into a 512-dimensional visual space, then scored against both the target product and your catalog-wide brand centroid — a 0.7 / 0.3 blend. The result is calibrated so the score actually tracks perceived on-brandness: genuinely off-brand output floors out, strong on-brand work lands in the 85–100 band. A measurement, not a vibe.

  • jina-clip-v2, 512-dim, scored per image
  • Product match (0.7) + brand centroid (0.3), calibrated
  • Genuinely off-brand output scores low — no false confidence
Source
Cream cowl-neck silk slip dress with a lilac sash
94
Brand Fidelity
Generated
Open-back sand-toned silk gown with a lilac tie
jina-clip-v2 · vector(512)in on-brand band
The Brand Memory flywheel

It gets more on-brand the more you use it

Every approved, high-scoring result is banked as a brand exemplar — its winning prompt, its embedding, its fidelity. On every later generation, PromptiQ retrieves the exemplars most visually similar to the new product and reuses your own proven prompts and vocabulary. The product compounds into a per-customer data moat that competitors can't copy.

  • Approved looks bank as reusable brand exemplars
  • Future generations retrieve your own proven prompts
  • A per-customer moat — your brand's accumulated memory
Search prompt library

Ivory linen resort dress

resortminimal
used 24×Generate

Tailored wool overcoat, editorial

outerwearAW25
used 17×Generate

Silk slip, soft studio light

eveningwear
used 9×Generate
Whole-catalog throughput

Optimize an entire catalog — and watch it happen

Kick off a batch and PromptiQ works through every asset, streaming live progress: which image is running, its current iteration, and its climbing Brand Fidelity Score, all under one overall completion bar. Walk away and it emails you when the run is done.

  • Batch optimize a full catalog in one run
  • Real-time per-asset iteration + fidelity updates
  • Completion email with average fidelity and duration
Optimizing 6 of 24 images42%
Live · Brand Fidelity targetEmail when done
Cream cowl-neck silk slip dress with a lilac sash
look-01.jpg
10 / 1093%
Ivory wrap top and natural linen trousers, seated
look-02.jpg
7 / 1088%
Open-back sand-toned silk gown with a lilac tie
look-03.jpg
5 / 1074%
Knitted tank and skirt co-ord in warm ecru
look-04.jpg
queued
Brand Studio — premium

Train your own brand model

On the premium tier, your catalog fine-tunes dedicated diffusion weights (LoRA) on GPU infrastructure — a model that generates in your house style natively. A self-verifying quality gate only promotes it if it beats the prompt-only baseline on the very same Brand Fidelity metric (a live run: 90.6 vs 86.6). Then it's one click in the app: toggle it on and compare side by side.

  • Your catalog trains dedicated LoRA weights on GPU
  • Promoted only if it beats the prompt-only baseline
  • One-click toggle + side-by-side compare in the app
Brand model · SS25 catalogpromoted
Quality gate · Brand Fidelitystrict > baseline
Your model90.6
Prompt-only baseline86.6
Prompt-onlyYour brand model
one-click compare
Ivory wrap top and natural linen trousers, seatedprompt-only
Model in ivory tailoring walking through a coastal archwayyour model
The payoff

Stop shipping generic. Start shipping on-brand.

Left to a raw model, AI imagery drifts into the same glossy sameness everyone else ships. PromptiQ scores every result against both the target product and your catalog-wide brand centroid on a calibrated Brand Fidelity Score — so “on-brand” stops being a feeling and becomes a number you can hold the output to.

Raw AI generationdrifts below the band

Off-palette, off-silhouette, off-brand

Generic AI look: electric-blue puffer jacket
Generic AI look: neon-green athleisure on a busy street
Generic AI look: dark gothic gown, teal-orange grade
Generic AI look: hot-pink cocktail dress on red
Generic AI look: clashing multicolour floral maximalism
Generic AI look: silver sci-fi outfit under blue neon
Generic AI look: mustard corporate blazer in an office
Generic AI look: red sporty tracksuit in a stadium
Brand Fidelity Score~41

On-brand band: 85–100 · calibrated, not a raw cosine

Optimized with PromptiQin the on-brand band ✓

Consistent house style, measured every time

Cream cowl-neck silk slip dress with a lilac sash
Ivory wrap top and natural linen trousers, seated
Open-back sand-toned silk gown with a lilac tie
Knitted tank and skirt co-ord in warm ecru
Model in ivory tailoring walking through a coastal archway
Macro of draped ivory silk with a lilac organza ribbon
Hands gathering softly draped neutral fabric
Resort accessories still life: raffia bag, gold hoops, tan sandals, lilac scarf
Brand Fidelity Score94

On-brand band: 85–100 · calibrated, not a raw cosine

85–100

the calibrated Brand Fidelity band on-brand work lands in — raw drift scores far lower

0.7 / 0.3

product-match and brand-centroid blend behind every fidelity score

90.6 vs 86.6

a Brand Studio model must beat the prompt-only baseline before it's ever served

Design-partner program · now onboarding

Bring your catalog. Keep your house style.

PromptiQ is onboarding a small group of fashion teams as early design partners. Get set up with your own Brand DNA, calibrated Brand Fidelity scoring, and — on the premium Brand Studio tier — a brand model trained on your own catalog.

No card required. We’ll help you optimize your first catalog personally.

What early partners get

  • Hands-on onboarding with your first catalog
  • Your own brand-DNA library + calibrated Brand Fidelity scoring
  • Early access to Brand Studio — train your own brand model
  • Direct line to the team building it
Questions

Frequently asked

Keep your brand out of the AI sameness

Turn your catalog into a Brand DNA the AI can’t drift from, and score every look on a calibrated Brand Fidelity Score — with a flywheel that gets more on-brand the more you use it.